Quotation marks gone awry

High up there on my list of punctuation offenses in when people mistakenly use quotation marks to indicate emphasis. There are others like me out there fighting against this horror (http://www.unnecessaryquotes.com/), but I felt personally affronted by this sign on a restaurant on my very own street.

If "cooking" is what they do best, I don't think I will be "eating" there.

- L'Editrice